Some Projects & Initiatives

As part of its objective to promote media literacy, EAVI is constantly developing and implementing projects and initiatives.

EAVI projects focus on areas including full and active citizenship, democracy, social responsibility, media literacy and education.

To this end, EAVI has:

  • Created the cartoon series, “A Journey to Media Literacy”
  • Organised EAVI BarCamp looking at media use for young people
  • Produced Cinelmotion TV programmes in Latin America
  • Launched a signature campaign to introduce media literacy in schools
  • Met with MEPs to advance media literacy in the EU agenda

Public Consultations

EAVI regularly contributes to Public Consultations relating to the many areas relating to media literacy.

It collates valuable insights and recommendations for future media and citizenship-related policies.

Recently at EAVI – Media Literacy for Citizenship, we held a social event as a part of the E-engAGEd project. During our discussion event that fostered active participation, we had an intergenerational debate to understand the different perspectives

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engaged1

The main purpose of Project e-EngAGEd (Intergenerational Digital Engagement), funded by the European Commission, is to improve critical thinking and media literacy in general by training young people to facilitate transfer of knowledge to older adults.

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The IM project is focused on developing and piloting learning materials for elderly people and training programmes for adult education staff, with a focus on digital and media literacy, in response to the implications created by the global infodemic, misinformation and fake news.

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SIDE aims to build tools for young people interested in arts and culture. It focuses on speeding up the digital transformation of the cultural sector using digital methods to create, manage, disseminate, access and consume creative products, cultural goods and events. The SIDE Project intends to equip participants with educational content, instruments and skills needed to develop creative and innovative solutions.

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The main focus of the European Media Coach Initiative (EMCI) is the improvement of media literacy levels among young people through the development of a large pool of media literate professionals working with young people in schools, youth centers and in non-formal contexts like libraries and museums.

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European Safe Online Initiative expands on the Flemish Safe Online Initiative by applying the concept to the larger context of the European Union and, more specifically, by representatives from five EU countries: Belgium, Bulgaria, Cyprus, Greece and Romania.

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EAVI participates in a variety of pan-European projects and we are part of the “Get Your Facts Straight!” Project, coordinated by ALL DIGITAL.

The project aims to provide media literacy education through workshops about disinformation and fake news on social media to young people and their parents/grandparents. The pilot training will be held from April 2020 in Latvia, Croatia, Germany, Italy, Spain, Romania and Bulgaria. EAVI is the expert partner and is in charge of developing the methodology, training outline and toolkit, with support from partners. The training outline, methodology report and toolkit can be found in our resources section here, and will be updated after the end of piloting.

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EAVI’s Europe for Citizens funded project aims to create a counter-narrative to the mainstream media’s often negative representation of migrants and refugees in Europe.

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EAVI’s video series “A Journey to Media Literacy” is a short cartoon, designed to explain what media literacy is in a fun and simple way.

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The EMEDUS Project was the first of its kind in Europe. EMEDUS is an innovative approach to establish correlations between media education through lifelong learning and media literacy levels. EAVI delivered findings at a comparative level on lifelong media literacy education across Europe.

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ERASMUS Programme Key Action 2

EAVI’s contribution to the Consultation was to express our concern about the absence of media literacy and related concepts within the framework of the consultation.

Although media literacy is a complex and multifaceted concept that is difficult to measure in precise terms, that does not mean it should be discarded or ignored completely.

The media industry and the European Commission have promoted only access and technical skills, while the misconception that media literacy is simply a matter of education has endured. This notion that media literacy, specifically the (digital) protection of minors, is a matter of national policy by individual member states, or should be addressed only at an individual level (by parents and children themselves).

EAVI advised that it is inappropriate to dismiss or ignore media literacy skills and their underlying properties. In fact, good EC-level media policy would help the Commission regain the trust of the European population in general, and youth in particular, as well as serving to combat the rise of populism and extremism in older generations.

EAVI’s Media Citizenship Booklet

A Practical Guide, aims to provide practical advice on selected forms of media and their applications. The Guide also offers tools for reflection. It is aimed at parents and children, focusing on critical thinking, participation and the technical skills required to benefit fully from the safe use of media.

The Guide was produced with the support of the European Commission initiative, “Europe for Citizens”.

SIDE aims to build tools for young people interested in arts and culture. It focuses on speeding up the digital transformation of the cultural sector using digital methods to create, manage, disseminate, access and consume creative products, cultural goods and events. The SIDE Project intends to equip participants with educational content, instruments and skills needed to develop creative and innovative solutions.

View Project

The main focus of the European Media Coach Initiative (EMCI) is the improvement of media literacy levels among young people through the development of a large pool of media literate professionals working with young people in schools, youth centers and in non-formal contexts like libraries and museums.

View Project

European Safe Online Initiative expands on the Flemish Safe Online Initiative by applying the concept to the larger context of the European Union and, more specifically, by representatives from five EU countries: Belgium, Bulgaria, Cyprus, Greece and Romania.

View Project

EAVI participates in a variety of pan-European projects and we are part of the “Get Your Facts Straight!” Project, coordinated by ALL DIGITAL.

The project aims to provide media literacy education through workshops about disinformation and fake news on social media to young people and their parents/grandparents. The pilot training will be held from April 2020 in Latvia, Croatia, Germany, Italy, Spain, Romania and Bulgaria. EAVI is the expert partner and is in charge of developing the methodology, training outline and toolkit, with support from partners. The training outline, methodology report and toolkit can be found in our resources section here, and will be updated after the end of piloting.

View Project

EAVI’s Europe for Citizens funded project aims to create a counter-narrative to the mainstream media’s often negative representation of migrants and refugees in Europe.

View Project

EAVI’s video series “A Journey to Media Literacy” is a short cartoon, designed to explain what media literacy is in a fun and simple way.

View Project

The EMEDUS Project was the first of its kind in Europe. EMEDUS is an innovative approach to establish correlations between media education through lifelong learning and media literacy levels. EAVI delivered findings at a comparative level on lifelong media literacy education across Europe.

View Project

ERASMUS Programme Key Action 2

EAVI’s contribution to the Consultation was to express our concern about the absence of media literacy and related concepts within the framework of the consultation.

Although media literacy is a complex and multifaceted concept that is difficult to measure in precise terms, that does not mean it should be discarded or ignored completely.

The media industry and the European Commission have promoted only access and technical skills, while the misconception that media literacy is simply a matter of education has endured. This notion that media literacy, specifically the (digital) protection of minors, is a matter of national policy by individual member states, or should be addressed only at an individual level (by parents and children themselves).

EAVI advised that it is inappropriate to dismiss or ignore media literacy skills and their underlying properties. In fact, good EC-level media policy would help the Commission regain the trust of the European population in general, and youth in particular, as well as serving to combat the rise of populism and extremism in older generations.

EAVI’s Media Citizenship Booklet

A Practical Guide, aims to provide practical advice on selected forms of media and their applications. The Guide also offers tools for reflection. It is aimed at parents and children, focusing on critical thinking, participation and the technical skills required to benefit fully from the safe use of media.

The Guide was produced with the support of the European Commission initiative, “Europe for Citizens”.

Check out other Activities

Campaigns

Workshops

EAVI Test Series

Future of Europe

Summer Camp

Check out other Activities

Campaigns

Workshops

EAVI Test Series

Future of Europe

Summer Camp