EAVI’s contribution to the Consultation was to express our concern about the absence of media literacy and related concepts within the framework of the consultation. Although media literacy is a complex and multifaceted concept that is difficult to measure in precise terms, that does not mean it should be discarded or ignored completely.
The media industry and the European Commission have promoted only access and technical skills, while the misconception that media literacy is simply a matter of education has endured. This notion that media literacy, specifically the (digital) protection of minors, is a matter of national policy by individual member states, or should be addressed only at an individual level (by parents and children themselves).
EAVI advised that it is inappropriate to dismiss or ignore media literacy skills and their underlying properties. In fact, good EC-level media policy would help the Commission regain the trust of the European population in general, and youth in particular, as well as serving to combat the rise of populism and extremism in older generations.
2017 will see EAVI bring together a Consortium of European and Asian interest groups and individuals to build on the aptitudes of young people, by way of the provision of various training programmes.
The programmes will be amalgamated into a single interactive platform, designed to attract students and professionals in the fields of youth and media, digital literacy and socially innovative entrepreneurial activities.
Consortium members will not only gain prestige and visibility within the project, they will also have the opportunity to directly interact with users. The partners will develop new and innovative informal educational resources which will increase their capacity to reach out to new target audiences in the future; for instance, engaging entrepreneurial role models to coach and mentor participants via podcasts and blogs.
With EAVI’s experience of working with Lifelong Learning and ERASMUS+ projects, EAVI will coordinate the project, ensuring the timely delivery of outcome which meet high EC standards. EAVI will monitor project output, budget allocation, compile project status reports, ensure proper visibility, carry out dissemination and project evaluations and, of course, organise the teams.