The EAVI primary objective is to promote and enhance the interests of citizens and media users across Europe.

Activities
To achieve its objectives, EAVI develops and implements a wide range of activities. Much of the initiatives carried out involve citizens and organisations from many of the 27 EU Member States. They focus on the following main areas:

1. Promote active citizenship and media literacy
EAVI’s activities encourage the participation of citizens in the democratic process, and aim to contribute to enable effective communication between citizens. EAVI supports the adoption of initiatives which enable citizens to read, write, and participate with, the media to public life. It authors and disseminates the results of its most noteworthy researches across Europe.

2. Engage the European Institutions and media stakeholders
EAVI continues to represent citizens in the European sphere. In order to make a truly significant impact, EAVI focus its energies to influence the main industry players and policy decision makers, by way of participation in expert groups, lobbying activities and by participating in international conferences.